The evolution and influence of social presence theory on online learning

This chapter was originally published in 2009 and then re-published in 2010.

Citation
Lowenthal, P. R. (2010). The evolution and influence of social presence theory on online learning. In S. Dasgupta (Ed.), Social computing: Concepts, methodologies, tools, and applications(pp. 113-128). Hershey, PA: IGI Global.*Reprint

OR

Lowenthal, P. R. (2009). The evolution and influence of social presence theory on online learning. In T. T. Kidd (Ed.), Online education and adult learning: New frontiers for teaching practices (pp. 124-139). Hershey, PA: IGI Global.

Abstract

The theory of social presence is perhaps the most popular construct used to describe and understand how people socially interact in online learning environments. However, despite its intuitive appeal, researchers and practitioners alike often define and conceptualize this popular construct differently. In fact, it is often hard to distinguish between whether someone is talking about social interaction, immediacy, intimacy, emotion, and/or connectedness when they talk about social presence. Therefore, the focus of this chapter is on outlining the evolution of the construct of social presence in an effort to understand better its relationship to online learning.

Keywords: Social Presence, Social Interaction, Presence, Sociability, Collaboration, Computermediated Communication