Lowenthal, P. R. (2015). Using video announcements, instructional videos, and video feedback to improve social presence, student engagement, and a growing relationship to one’s university. Online Learning Consortium Effective Practice. OLC.
Video is often praised as a tool for improving social presence in the online classroom. However, the theory, research, and practice of online learning suggests that video alone does not make the difference but rather how it is used. Three effective ways to use video to improve social presence and student engagement is through the use of video announcements, instructional videos, and video feedback. Students specifically highlight the importance of developing a stronger connection to their university and their instructor as a result of video announcements recorded across the university campus.
Keywords: video announcements, instructional videos, video feedback, social presence, online learning
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